This article will cover the special methods used to drive traffic to static websites that have no content.
First and foremost, it’s important to understand content is extremely important. Think about your own browsing experience; you are not going to stay on a website that is empty and does not bring you information.
Google itself states:
One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. […]
Even though the content is important, there are still many types of websites that do not revolve around it or that simply cannot work with it. These websites include, but are not limited to tools, signup form, landing pages or mostly one-page websites.
Don’t fall into a trap, content is not limited to article repository, review sites, blogs, story hub or forums. If you are a manufacturer, service provider, eCommerce website, you are supposed to produce content. It can be under the form of product review, testimonials, blogs and even product description.
If your website requires you not to produce content, here’s a few ways to get around it. We will take a one page website that provides backlinks check as an example.
You can use your Facebook page to share news about backlinks, updates from major search engines and content that is related to the backlinks field of expertise.
You can also use your Twitter account to stir discussions, engage potential customers.
This is very little content, but it can still convert your target audience into visitors.
Content pointing to your website
If you can’t produce content on your own website, you should produce content that is pointing to your website. This can easily be done by working on wikis, forums, and blogs. You can also ask some expert in the domain to write an article about your website.
Tutorials are an excellent way to generate content that will lead to your website. Coursera.org would be an excellent place to start from. If your services are complete enough, you can create a tutorial specifically for them. You can also ask existing courses to refer to your services. In our case, we could ask a marketing course to refer to our backlink checker tool.
Ask for experts or references in the domain to review your services. These people are already producing content and will most likely benefit from sharing to their audience a service of quality.
It is important to drive traffic and if you are able to do it without content, you’ve reached a major milestone. However, you will now face the problem of bounce rate.
Indeed, when your traffic comes, but there is no content on the website. You must find a way to engage them and make sure they don’t leave immediately. Here’re a few hints to prevent a dramatic bounce rate, they all revolve around the idea of delaying your customers and making sure they have actions that will keep them on your website.
Feel free to contact our experts if you have more questions about generating traffic without content.