Weekly Marketing Tasks (24 weeks)

Plan Content

Expand All | Collapse All

Weeks Status

1

Week 1 - Tracking & Metrics

Plan Introduction

Google Analytics

Metrics

2

Week 2 - Competitor Analysis

Define your market

ID and rank competitors

Draw an analysis

3

Week 3 - Basic Branding

Brand Lexicon

Building the lexicon

Keyword Arguments

4

Week 4 - SEO (onsite)

What is SEO?

Google Webmasters

Sitemap & Robots

5

Week 5 - SEO Analysis

Using Keywords

Placing keywords

Images SEO

6

Week 6 - Content Creation

Keyword finder

Articles & Blogs

Verify your business

7

Week 7 - Backlink Building

Quality backlinks

Methods to get backlinks

Backlink anchors

8

Week 8 - Marketing Strategy

From research to action

Target Audience

Tone

9

Week 9 - Social medias

10

Week 10 - Facebook Strategies

11

Week 11 - Pay Per Click Advertising

PPC Budget

Google Adwords

Ads performance

12

Week 12 - Advanced Google Analytics I

13

Week 13 - Retargeting

14

Week 14 - Advanced Google Analytics II

15

Week 15 - Holidays & Promotions

16

Week 16 - PR & Partners

17

Week 17 - Unconventional Advertising

18

Week 18 - Premium Content

19

Week 19 - Get Known Locally

20

Week 20 - High Value Targets

21

Week 21 - Adapt to Metrics

22

Week 22 - Dedicated Marketing Ressource

23

Week 23 - Go Viral

24

Week 24 - What's Next?