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24 Weeks Plan
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Weekly Marketing Tasks (24 weeks)
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Plan Content
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Weeks
Status
1
Week 1 - Tracking & Metrics
Plan Introduction
Google Analytics
Metrics
2
Week 2 - Competitor Analysis
Define your market
ID and rank competitors
Draw an analysis
3
Week 3 - Basic Branding
Brand Lexicon
Building the lexicon
Keyword Arguments
4
Week 4 - SEO (onsite)
What is SEO?
Google Webmasters
Sitemap & Robots
5
Week 5 - SEO Analysis
Using Keywords
Placing keywords
Images SEO
6
Week 6 - Content Creation
Keyword finder
Articles & Blogs
Verify your business
7
Week 7 - Backlink Building
Quality backlinks
Methods to get backlinks
Backlink anchors
8
Week 8 - Marketing Strategy
From research to action
Target Audience
Tone
9
Week 9 - Social medias
10
Week 10 - Facebook Strategies
11
Week 11 - Pay Per Click Advertising
PPC Budget
Google Adwords
Ads performance
12
Week 12 - Advanced Google Analytics I
13
Week 13 - Retargeting
14
Week 14 - Advanced Google Analytics II
15
Week 15 - Holidays & Promotions
16
Week 16 - PR & Partners
17
Week 17 - Unconventional Advertising
18
Week 18 - Premium Content
19
Week 19 - Get Known Locally
20
Week 20 - High Value Targets
21
Week 21 - Adapt to Metrics
22
Week 22 - Dedicated Marketing Ressource
23
Week 23 - Go Viral
24
Week 24 - What's Next?